Tomorrow's visual solutions by Zeiss. ~ Available to you now from Cliff Williams.
21st Century lens centration
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ZEISS Individual Eyefit lenses
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FREE UPGRADE for DECEMBER!
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Want to know more about lenses?
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Better Vision at all distances
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Better vision at night and in low light
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ZEISS i.Terminal - no more Felt tip pens to mark your pupil position!

Discover how we can measure you digitally - quickly and accurately
For many years the use of plastic rulers and felt tip pens has been the way of finding where your pupil position is in relation to the middle of the frame and the bottom of the frame, but this can create many different problems and errors throughout the process, from simple errors to height differences between you and the person taking the measurements or excessive head rotation.
Studies by Carl Zeiss Vision suggest that if a lens is incorrectly centred by as little as 1.0mm then up to 50% of the intermediate and near vision areas are compromised, resulting in a narrower intermediate and reading area, which can be annoying as you lead your daily life.
When we are measuring you for the latest Carl Zeiss Individual single vision or progressive lenses we can quickly gather the following information, which you can see in the picture above and in detail to the right:

Monocular Pupil distance (PD)
The distance from each pupil to the centre of your new frame
Vertical Height (Y)
The distance from the bottom of the frame to the centre of your pupil
Pantoscopic angle (Panto)
The amount that the frame tilts in towards the cheek
Back Vertex Distance (BVD)
How far the back surface of the lens is from the front of your cornea
Bow angle
How much the frame front is curved - or frame wrap
What's more when we are designing your new ZEISS Individual ® Eyefit lenses - customised progressives - we can position the lower reading area (marked with the thick yellow circle seen in the picture above) so it is inside the frame, maximising your reading zone to the spectacle frame depth you have chosen!
We then enter the additional details to fully customize your Eyefit lenses:
Reading position
How far away you like to do close work, or hold your reading material as we are all different sizes and have different needs.
Personal near vision use
Together we establish whether a lens design tailored for near vision, intermediate vision or balanced where you lead an active lifestyle at varied positions throughout the day is best for your individual needs.
But that's not all!
Finally Carl Zeiss engrave onto the front surface of all ZEISS Individual ® Eyefit progressive lenses your personal initials to show that both sides of your lenses are unique to you, not just the back surface, with no compromised moulded lens designs. Your engraved initials on Eyefit lenses are very subtly done and can be detected with a trained eye and the correct lighting.
With all these measurements taken we then connect directly to Carl Zeiss Vision in Aalen, Germany where the data is transferred digitally ready for us to complete your order, this means that your measurements are sent to the lab correctly.
Cliff's experience and affinity with all the latest technology is widely recognised within Carl Zeiss and because of this Cliff regularly assists Carl Zeiss at nationwide events training fellow Professionals. You too can see how quickly we can gather your measurements and send them to Germany by watching one of Cliff's short training videos:
Carl Zeiss Individual EyeFit - customized progressive lenses for wider intermediate and reading areas using the latest CNC milling machines
Find out about the latest ZEISS innovations - available right now from Cliff Williams.
Join Julia on her journey through the latest technology - find out how Professionals like Cliff rely on Carl Zeiss so you too can enjoy excellent vision!
Carl Zeiss have been at the forefront of technology since 1846 bringing technical innovations at every stage.
In the last four years it has been possible to experience ALL of the latest Ophthalmic technology from Carl Zeiss right here in Fife, Scotland, thanks to our vision of striving for excellence.
From the latest ZEISS Ophthalmic imaging to the latest Zeiss lenses, coupled with our dedication to detail you can be assured of all the latest ZEISS Ophthalmic technology under one roof - a unique World First!
The Future of Vision is Starting Today with ZEISS ® Relaxed Vision.

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Improved Night Vision with ZEISS ® lenses
Precision measuring
enables ZEISS to make your spectacle lenses to a very high
accuracy (0.01 dioptres) matching your exact requirements precisely.
[A dioptre is a measure of the power of a lens. For example, a +2 dioptre lens you might use for reading brings parallel rays of light to focus at half a metre.}
Ordinary conventional lenses are only made in steps of 0.25 dioptres, however ZEISS precision lenses come as a real revelation especially at night when inevitably less light reaches the eye, so greater accuracy to 0.01 dioptres can be very beneficial.
Your pupil changes size and shape over different light levels and the i.Profiler® is the first machine to measure the effect of different light levels on your pupil size and prescription, so ZEISS can provide you with the best all round spectacle lens to give you optimum visual comfort throughout the day.
Added to this are the effects of light sources at night such as street lamps or the headlights of oncoming traffic, which can be both blinding and stressful to the eye and can make driving at night more hazardous.
Every day, hundreds of enthusiastic spectacle wearers find these negative effects are a thing of the past thanks to ZEISS prescription spectacle lenses featuring i.Scription®.
They have long since discovered the best ZEISS spectacle lens solution ever!
Cliff will be happy to show you how you, too, could see better with ZEISS precision spectacle lenses featuring i.Scription® technology especially at night - making you a safer, happier and more relaxed driver. More details on the ZEISS Best Vision Effect page.
New! Carl Zeiss PhotoFusion® self tinting lenses - rapid changing lenses
Photofusion text to follow shortly.
Constant clear visibility thanks to high-tech coatings by ZEISS
Free Lotutec upgrade to 30th December 2011 worth up to £60.00!
Obviously, we glasses wearers know that eyeglass lens coatings are
important. Nowadays, it is almost taken for granted that a new pair of glasses
will have antireflective eyeglass lenses and a hard coating. However, like the
equipment in a new car, there are also differences in quality and
specifications that the glasses wearer can choose, but ultimately we will
advise you on the best for your particular needs.
Eyeglass lens coatings offer protection, comfort and a better appearance at the same time. Optimum surface coatings turn eyeglass lenses into individual masterpieces that are perfectly suited to their owners and their owners' requirements. We will show you what you should look out for.
The hard coating
For most glasses wearers, eyeglasses are like a second skin. Eyeglass lenses and glasses frames have to withstand a great deal of abuse on a daily basis. People who wear glasses for sporting activities or for working with power tools, or children even, are particularly reliant on having glasses that are robust and tough enough to meet the challenges of even strenuous physical activity. And we all know: not everyone can take perfect care of their glasses all the time. In the hectic pace of everyday life, sometimes glasses end up lens-down on the table. For this reason, your glasses should in particular offer long-lasting protection against scratching of the eyeglass lenses.
Even small scratches on eyeglass lenses can have an extremely detrimental effect on vision. They make our vision somewhat blurry, although the eyeglass lenses have the correct prescription. This leads to strain and, if nothing else, imposes considerable fatigue on our eyes. What is more, the lifetime of the eyeglass lenses is reduced. Plastic glasses in particular are distinguished by their lightness and wearing comfort, although the softer material of these glasses compared to mineral eyeglass lenses makes them more sensitive if unprotected. And you can be sure that the thinner the plastic lens – for example in what are referred to as high refractive index plastic lenses – the more important the hardening coating is.
Therefore, when buying glasses, it is highly important to think about the quality and lifetime of the hard varnish coating. The more active you are, the more important is the protection of your eyeglass lenses - Cliff will advise you on this.
Anti-reflective coating
Seeing well and
looking good is what antireflective coating for eyeglass lenses is all about.
This is because eyeglass lenses without an antireflective coating produce light
reflections or mirroring effects that are distracting both for the wearer and
the person he or she is talking to: firstly through the eyeglass lens into the
eye of the glasses wearer and secondly on the eyeglass lens for the observer.
Both are equally distracting. Eyeglass lenses without an anti-reflective
coating particularly impair vision when driving at night, on a rainy, wet
carriageway and when facing the headlights of oncoming vehicles. The driver
feels more quickly dazzled and, under certain circumstances, poorly lit objects
such as cyclists might not be noticed early enough.
Therefore, we recommend investing in a good antireflective coating, even if your eyesight is only in need of slight correction. The effectiveness of the antireflective coating is graduated according to the degrees of reflection: basically, there are "simple", "medium" and "super" levels of antireflective coating. What is referred to as the "residual reflection" determines the quality of the antireflective coating. An optician can easily recognize the quality of the antireflective coating used, even on older eyeglass lenses, because the antireflective coating has a characteristic color.
Particularly glasses wearers who spend a lot of time in face-to-face conversations and/or drive a lot should select the best possible anti-reflective coating.
Clean Coat coating
Imagine you are wearing a
wonderfully soft woolen pullover. Yet unfortunately, the fine wool fluff keeps
sticking to your eyeglass lenses. In your job, you often have to spend time in
dusty, enclosed rooms. After that, your eyeglass lenses look like they have
been in a desert storm. It starts to rain and you have no umbrella at hand.
With the raindrops clinging to your eyeglass lenses, you can see next to
nothing. All these are examples of situations which display the true
performance of eyeglass lens coatings.
Clean Coat and antistatic coatings such as those integrated in the high-end LotuTec coating from ZEISS make eyeglass lenses antistatic and hydrophobic. A finish is available for eyeglass lenses that is similar to what you might have seen in everyday life with auto paints or other smooth surfaces that have the lotus effect. The surface is smoothed to such an extent by the coating that dirt particles or droplets of water cannot stick so strongly to the lens, and are shed like from a lotus leaf. Therefore, eyeglass lenses with LotuTec are easier to clean and do not even need to be cleaned so frequently. It is even possible to remove greasy fingerprints from the eyeglass lens effortlessly.
LotuTec from ZEISS is for everyone who would like to have all top coatings in one
No need to be
spoiled for choice. ZEISS makes it incredible easy for you with the LotuTec
3-in-1 product, because this high-tech coating offers all-round protection:
hard coating, antireflective coating, CleanCoat and the antistatic function all
in one.
And the best thing is that the hydrophobic effect means LotuTec is less likely to suffer from fogging, so your vision will be impaired much less when you move quickly from cold air into the warm.
We will demonstrate and explain precisely what the quality differences are between the individual eyeglass lens coatings. Decide what you need for your everyday life, according to the conditions under which you will use your new glasses and for how long your glasses should withstand the signs of old age. With ZEISS, you can combine the individual coating types freely according to your individual needs.
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Cliff explains how we use the latest digital centration technology to
find your pupil centres to 0.1mm accuracy using the ZEISS i.Terminal
rather than a felt tip pen!
You are unique - as is every other person. Discover how ZEISS and
Cliff work together to bring you the latest progressive lenses that are
tailored to suit your
Enjoy a
free anti-reflection upgrade on all ZEISS Progressive lenses saving you
up to £60.00 on the latest Zeiss Progressive lenses
Join Julia on her journey
through the latest technology - find out how Professionals like Cliff
rely on Carl Zeiss so you too can enjoy the excellent vision!
Anyone
who is over 40 usually needs a pair of glasses. Cliff explains what he
can do to help you enjoy visual comfort once more using 21st Century
lens technology by Carl Zeiss
Your eyes are as unique as your fingerprint and thanks to i.Scription
we can make ZEISS precision lenses accurate to 0.01 dioptres and as
unique as you are 
