Great vision isn't just about your prescription. At Cliff Williams Independent Opticians, we use advanced ZEISS technology to understand how your eyes see and how your chosen frame sits on your face.
ZEISS i.Profiler Plus provides exceptionally detailed information about your individual vision, while ZEISS VISUFIT 1000 uses advanced digital measurement and 3D imaging to precisely measure how your chosen eyewear fits you.
Together, these technologies allow us to take personalisation beyond a standard prescription — helping us create ZEISS lenses individually optimised for your eyes, your frame and the way you wear it.
Your eyes are as individual as your fingerprints. ZEISS i.Profiler Plus uses advanced wavefront technology to analyse the unique optical characteristics of your eyes — including details that may not be revealed by a conventional spectacle prescription.
In just seconds, it captures around 1,500 measuring points, allowing us to assess your vision with exceptional precision, down to 0.01 dioptres.
These measurements can be incorporated into ZEISS i.Scription lenses, allowing your lenses to be individually optimised for your eyes and helping provide clearer, more comfortable vision — particularly in low light and at night.
Refining your prescription
The detailed measurements from ZEISS i.Profiler Plus provide the starting point for your prescription. We then use the ZEISS VISUPHOR 500 and VISUSCREEN to refine those results with you, determining the lens powers that give you the clearest and most comfortable vision.
This advanced digital refraction system allows us to make precise adjustments while you compare different lens combinations, helping us fine-tune your prescription based on what you actually see and prefer.
Your final prescription, combined with the detailed information from i.Profiler Plus and precise 3D fitting measurements from ZEISS VISUFIT 1000, helps us create spectacle lenses individually tailored to your eyes, your chosen frames and the way you see.
Beyond felt-tip pen measurements
Traditional spectacle fitting can involve marking the lenses with a felt-tip pen, which can introduce inaccuracies.
VISUFIT 1000 replaces this with precise digital measurement, helping us position your lenses accurately for your individual frame and how you wear it.
Precision fitting for your ZEISS lenses
Fitting highly personalised lenses has never been easier.
VISUFIT 1000 precisely measures how your chosen frame sits on your face, providing the detailed fitting information required to optimise ZEISS Individual lenses for you.
3D measurement in a single moment
Using nine calibrated cameras, VISUFIT 1000 captures a complete 180° view and measures important fitting parameters including pupil position, pantoscopic angle, frame curvature and back vertex distance.
These measurements are captured quickly and precisely while you're wearing your chosen frame, helping us optimise your lenses for you.
Since 2009 we've used digital centration rather than felt-tip pens and rulers. VISUFIT 1000 takes this precision further, creating a 3D avatar of your face and providing highly accurate measurements for today's personalised ZEISS lenses.
Your 3D avatar can also be used with AI-assisted style advice, helping us explore frame shapes and styles that suit you. VISUFIT 1000 can even measure prescription sunglasses with the lenses in place, as the video below demonstrates.
35 Whytescauseway, Kirkcaldy, Fife, Scotland,
KY1 1XF
Monday 09:30 - 17:30
Tuesday 09:30 - 17:30
Wednesday 09:30 - 13:00
Thursday 09:30 - 17:30
Friday 09:30 - 17:30
Saturday/Sunday - closed
